diff --git a/hc/api/management/commands/sendreports.py b/hc/api/management/commands/sendreports.py
index 59fb8413..2558be3a 100644
--- a/hc/api/management/commands/sendreports.py
+++ b/hc/api/management/commands/sendreports.py
@@ -4,7 +4,7 @@ import time
 from django.core.management.base import BaseCommand
 from django.db.models import Q
 from django.utils import timezone
-from hc.accounts.models import Profile
+from hc.accounts.models import NO_NAG, Profile
 from hc.api.models import Check
 
 
@@ -63,6 +63,7 @@ class Command(BaseCommand):
     def handle_one_nag(self):
         now = timezone.now()
         q = Profile.objects.filter(next_nag_date__lt=now)
+        q = q.exclude(nag_period=NO_NAG)
         profile = q.first()
 
         if profile is None:
diff --git a/hc/api/tests/test_sendreports.py b/hc/api/tests/test_sendreports.py
index 60169036..44ca4b39 100644
--- a/hc/api/tests/test_sendreports.py
+++ b/hc/api/tests/test_sendreports.py
@@ -70,6 +70,15 @@ class SendAlertsTestCase(BaseTestCase):
         self.profile.next_nag_date = now() + td(days=1)
         self.profile.save()
 
+        # If next_nag_date is in future, a nag should not get sent.
+        found = Command().handle_one_nag()
+        self.assertFalse(found)
+
+    def test_it_obeys_nag_period(self):
+        self.profile.nag_period = td()
+        self.profile.save()
+
+        # If nag_period is 0 ("disabled"), a nag should not get sent.
         found = Command().handle_one_nag()
         self.assertFalse(found)