diff --git a/hc/accounts/tests/test_login.py b/hc/accounts/tests/test_login.py
index b7c27a35..26af718d 100644
--- a/hc/accounts/tests/test_login.py
+++ b/hc/accounts/tests/test_login.py
@@ -21,6 +21,7 @@ class LoginTestCase(BaseTestCase):
         r = self.client.get("/accounts/login/")
         self.assertRedirects(r, self.checks_url)
 
+    @override_settings(SITE_ROOT="http://testserver")
     def test_it_sends_link(self):
         form = {"identity": "alice@example.org"}
 
@@ -29,8 +30,16 @@ class LoginTestCase(BaseTestCase):
 
         # And email should have been sent
         self.assertEqual(len(mail.outbox), 1)
-        subject = "Log in to %s" % settings.SITE_NAME
-        self.assertEqual(mail.outbox[0].subject, subject)
+        message = mail.outbox[0]
+        self.assertEqual(message.subject, f"Log in to {settings.SITE_NAME}")
+        html = message.alternatives[0][0]
+        self.assertIn("http://testserver/static/img/logo.png", html)
+
+    @override_settings(SITE_LOGO_URL="https://example.org/logo.svg")
+    def test_it_uses_custom_logo(self):
+        self.client.post("/accounts/login/", {"identity": "alice@example.org"})
+        html = mail.outbox[0].alternatives[0][0]
+        self.assertIn("https://example.org/logo.svg", html)
 
     def test_it_sends_link_with_next(self):
         form = {"identity": "alice@example.org"}
diff --git a/hc/lib/emails.py b/hc/lib/emails.py
index 8b998572..aba08231 100644
--- a/hc/lib/emails.py
+++ b/hc/lib/emails.py
@@ -3,6 +3,7 @@ from threading import Thread
 import time
 
 from django.conf import settings
+from django.templatetags.static import static
 from django.core.mail import EmailMultiAlternatives
 from django.template.loader import render_to_string as render
 
@@ -33,7 +34,10 @@ class EmailThread(Thread):
 
 
 def make_message(name, to, ctx, headers={}):
-    ctx["SITE_ROOT"] = settings.SITE_ROOT
+    ctx["site_logo_url"] = settings.SITE_LOGO_URL or static("img/logo.png")
+    if ctx["site_logo_url"].startswith("/"):
+        # If it's a relative URL, prepend SITE_ROOT
+        ctx["site_logo_url"] = settings.SITE_ROOT + ctx["site_logo_url"]
 
     subject = render("emails/%s-subject.html" % name, ctx).strip()
     body = render("emails/%s-body-text.html" % name, ctx)
@@ -41,7 +45,6 @@ def make_message(name, to, ctx, headers={}):
 
     msg = EmailMultiAlternatives(subject, body, to=(to,), headers=headers)
     msg.attach_alternative(html, "text/html")
-
     return msg
 
 
diff --git a/templates/emails/base.html b/templates/emails/base.html
index 9672af6c..168460c6 100644
--- a/templates/emails/base.html
+++ b/templates/emails/base.html
@@ -105,7 +105,7 @@
             <table border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="wrapper">
                 <tr>
                     <td align="center" valign="top" style="padding: 15px 0;" class="logo">
-                        <img alt="Logo" src="{% site_root %}/static/img/logo-full@2x.png" width="200" height="50" style="display: block; font-family: Helvetica, Arial, sans-serif; color: #ffffff; font-size: 16px;" border="0">
+                        <img alt="{% site_name %}" src="{{ site_logo_url }}" height="50" style="display: block; font-family: Helvetica, Arial, sans-serif; color: #ffffff; font-size: 16px;" border="0">
                     </td>
                 </tr>
             </table>