diff --git a/hc/api/models.py b/hc/api/models.py
index 1fe467d1..6e10e6ff 100644
--- a/hc/api/models.py
+++ b/hc/api/models.py
@@ -12,23 +12,6 @@ STATUSES = (("up", "Up"), ("down", "Down"), ("new", "New"))
 DEFAULT_TIMEOUT = td(days=1)
 DEFAULT_GRACE = td(hours=1)
 
-DURATION_CHOICES = (
-    ("1 minute", td(minutes=1)),
-    ("2 minutes", td(minutes=2)),
-    ("5 minutes", td(minutes=5)),
-    ("10 minutes", td(minutes=10)),
-    ("15 minutes", td(minutes=15)),
-    ("30 minutes", td(minutes=30)),
-    ("1 hour", td(hours=1)),
-    ("3 hours", td(hours=3)),
-    ("6 hours", td(hours=6)),
-    ("12 hours", td(hours=12)),
-    ("1 day", td(days=1)),
-    ("2 days", td(days=2)),
-    ("3 days", td(days=3)),
-    ("1 week", td(weeks=1))
-)
-
 
 class Check(models.Model):
     name = models.CharField(max_length=100, blank=True)
@@ -46,7 +29,6 @@ class Check(models.Model):
 
     def send_alert(self):
         ctx = {
-            "timeout_choices": DURATION_CHOICES,
             "check": self,
             "checks": self.user.check_set.order_by("created"),
             "now": timezone.now()
diff --git a/hc/front/templatetags/__init__.py b/hc/front/templatetags/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/hc/front/templatetags/hc_extras.py b/hc/front/templatetags/hc_extras.py
new file mode 100644
index 00000000..ee7fc13f
--- /dev/null
+++ b/hc/front/templatetags/hc_extras.py
@@ -0,0 +1,26 @@
+from django import template
+
+register = template.Library()
+
+
+@register.filter
+def hc_duration(td):
+    total = int(td.total_seconds() / 60)
+    total, m = divmod(total, 60)
+    total, h = divmod(total, 24)
+    w, d = divmod(total, 7)
+
+    result = ""
+    if w:
+        result += "1 week " if w == 1 else "%d weeks " % w
+
+    if d:
+        result += "1 day " if d == 1 else "%d days " % d
+
+    if h:
+        result += "1 hour " if h == 1 else "%d hours " % h
+
+    if m:
+        result += "1 minute " if m == 1 else "%d minutes " % m
+
+    return result
diff --git a/hc/front/views.py b/hc/front/views.py
index ba86cc66..db0a7f8b 100644
--- a/hc/front/views.py
+++ b/hc/front/views.py
@@ -5,7 +5,7 @@ from django.http import HttpResponseForbidden
 from django.shortcuts import redirect, render
 from django.utils import timezone
 
-from hc.api.models import Check, DURATION_CHOICES
+from hc.api.models import Check
 from hc.front.forms import TimeoutForm
 
 
@@ -43,8 +43,7 @@ def _my_checks(request):
 
     ctx = {
         "checks": checks,
-        "now": timezone.now(),
-        "duration_choices": DURATION_CHOICES
+        "now": timezone.now()
     }
 
     return render(request, "front/my_checks.html", ctx)
@@ -121,11 +120,9 @@ def email_preview(request, code):
     if check.user != request.user:
         return HttpResponseForbidden()
 
-    from hc.api.models import TIMEOUT_CHOICES
     ctx = {
         "check": check,
         "checks": check.user.check_set.all(),
-        "timeout_choices": TIMEOUT_CHOICES,
         "now": timezone.now()
 
     }
diff --git a/templates/emails/alert/body.html b/templates/emails/alert/body.html
index ade3aa80..2821fcc5 100644
--- a/templates/emails/alert/body.html
+++ b/templates/emails/alert/body.html
@@ -1,4 +1,4 @@
-{% load humanize %}
+{% load humanize hc_extras %}
 
 <style>
     th {
@@ -68,11 +68,7 @@
             <code>{{ check.url }}</code>
         </td>
         <td>
-            {% for label, value in timeout_choices %}
-                {% if check.timeout == value %}
-                    {{ label }}
-                {% endif %}
-            {% endfor %}
+            {{ check.timeout|hc_duration }}
         </td>
         <td>
             {% if check.last_ping %}
diff --git a/templates/front/my_checks.html b/templates/front/my_checks.html
index 4f36f303..287522e6 100644
--- a/templates/front/my_checks.html
+++ b/templates/front/my_checks.html
@@ -1,5 +1,5 @@
 {% extends "base.html" %}
-{% load humanize staticfiles %}
+{% load humanize staticfiles hc_extras %}
 
 {% block title %}My Checks - healthchecks.io{% endblock %}
 
@@ -51,18 +51,10 @@
                     data-timeout="{{ check.timeout.total_seconds }}"
                     data-grace="{{ check.grace.total_seconds }}"
                     class="timeout_grace">
-                    {% for label, value in duration_choices %}
-                        {% if check.timeout == value %}
-                            {{ label }}
-                        {% endif %}
-                    {% endfor %}
+                    {{ check.timeout|hc_duration }}
                     <br />
                     <span class="checks-subline">
-                    {% for label, value in duration_choices %}
-                        {% if check.grace == value %}
-                            {{ label }}
-                        {% endif %}
-                    {% endfor %}
+                    {{ check.grace|hc_duration }}
                     </span>
                 </span>
             </td>