diff --git a/hc/accounts/admin.py b/hc/accounts/admin.py
index 4b573b5b..1c019e5a 100644
--- a/hc/accounts/admin.py
+++ b/hc/accounts/admin.py
@@ -8,7 +8,8 @@ from hc.api.models import Channel, Check
 @admin.register(Profile)
 class ProfileAdmin(admin.ModelAdmin):
 
-    list_display = ("id", "email", "reports_allowed", "next_report_date")
+    list_display = ("id", "email", "reports_allowed", "next_report_date",
+                    "ping_log_limit")
     search_fields = ["user__email"]
 
     def email(self, obj):
diff --git a/hc/front/views.py b/hc/front/views.py
index 44c3efa4..312820f8 100644
--- a/hc/front/views.py
+++ b/hc/front/views.py
@@ -215,19 +215,24 @@ def log(request, code):
 
         # Fill in "missed ping" placeholders:
         expected_date = older.created + check.timeout
-        limit = 0
-        while expected_date + check.grace < newer.created and limit < 10:
+        n_blanks = 0
+        while expected_date + check.grace < newer.created and n_blanks < 10:
             wrapped.append({"placeholder_date": expected_date})
             expected_date = expected_date + check.timeout
-            limit += 1
+            n_blanks += 1
 
         # Prepare early flag for next ping to come
         early = older.created + check.timeout > newer.created + check.grace
 
+    reached_limit = len(pings) > limit
+
     wrapped.reverse()
     ctx = {
         "check": check,
-        "pings": wrapped
+        "pings": wrapped,
+        "num_pings": len(pings),
+        "limit": limit,
+        "show_limit_notice": reached_limit and settings.USE_PAYMENTS
     }
 
     return render(request, "front/log.html", ctx)
diff --git a/templates/front/log.html b/templates/front/log.html
index ea89c295..1a515631 100644
--- a/templates/front/log.html
+++ b/templates/front/log.html
@@ -87,6 +87,17 @@
         {% endif %}
         {% endfor %}
     </table>
+
+    {% if show_limit_notice and limit < 10000 %}
+    <p class="alert alert-info">
+        <strong>Showing last {{ limit }} pings.</strong>
+        Want to see more?
+        <a href="{% url 'hc-pricing' %}">
+            Upgrade your account!
+        </a>
+    </p>
+    {% endif %}
+
     </div>
     {% else %}
         <div class="alert alert-info">Log is empty. This check has not received any pings yet.</div>