diff --git a/static/css/welcome.css b/static/css/welcome.css
index 625483e3..f5d24b79 100644
--- a/static/css/welcome.css
+++ b/static/css/welcome.css
@@ -21,6 +21,7 @@
     text-align: center;
     padding: 100px 0;
     margin: 0;
+    font-size: 28px;
 }
 
 #pitch-subtitle {
diff --git a/templates/base.html b/templates/base.html
index d8d649f1..ae44e620 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -4,8 +4,12 @@
 <head>
     <meta charset="utf-8">
     <title>{% block title %}{% site_name %} - Monitor Cron Jobs. Get Notified When Your Cron Jobs Fail{% endblock %}</title>
+    {% block description %}
     <meta name="description" content="Monitor and Get Notified When Your Cron Jobs Fail. Free alternative to Cronitor and Dead Man's Snitch.">
-    <meta name="keywords" content="monitor cron jobs daemon background worker service cronjob monitoring crontab alert notify cronitor deadmanssnitch webhook">
+    {% endblock %}
+    {% block keywords %}
+    <meta name="keywords" content="healthchecks, monitor cron jobs, cron monitoring, cron job syntax, health checks, crontab cheat sheet, crontab monitoring, cronjob monitoring, cron dashboard">
+    {% endblock %}
     <meta name="viewport" content="width=device-width, initial-scale=1">
     <meta name="apple-mobile-web-app-title" content="{% site_name %}">
     <meta name="application-name" content="{% site_name %}">
diff --git a/templates/front/docs.html b/templates/front/docs.html
index 527a7e7e..be8add19 100644
--- a/templates/front/docs.html
+++ b/templates/front/docs.html
@@ -2,6 +2,13 @@
 {% load compress staticfiles hc_extras %}
 
 {% block title %}Documentation - {% site_name %}{% endblock %}
+{% block description %}
+    <meta name="description" content="Monitor any service that can make a HTTP request or send an email: cron jobs, Bash scripts, Python, Ruby, Node, PHP, JS, ...">
+{% endblock %}
+{% block keywords %}
+    <meta name="keywords" content="healthchecks, crontab monitoring, python health check, bash health check, cron monitoring, cron tutorial, cron howto, api health check, open source">
+{% endblock %}
+
 
 {% block docs_content %}
 
diff --git a/templates/front/welcome.html b/templates/front/welcome.html
index 7e6fb24e..794000f0 100644
--- a/templates/front/welcome.html
+++ b/templates/front/welcome.html
@@ -1,22 +1,38 @@
 {% extends "base.html" %}
 {% load compress hc_extras humanize staticfiles %}
 
+{% block description %}
+    <meta name="description" content="Monitoring for your nightly backups, weekly reports, cron jobs and background tasks. Receive alerts when your tasks don't run on time.">
+{% endblock %}
+
 {% block containers %}
 <div class="index-bleed">
 <div class="container">
     <div class="row">
     <div class="col-sm-12">
-        <h1 id="pitch">Cron Monitoring. Get Notified When Your Cron Jobs Fail.</h1>
+        <h1 id="pitch">
+            Monitoring for your nightly backups,
+            weekly reports, cron jobs and background tasks.</h1>
     </div>
     </div>
 
     <div class="row">
     <div class="col-sm-6 col-sm-push-6">
-        <p id="pitch-text">Make a HTTP GET request to this address from your cron job, daemon, script or long running task.
-        <strong>When this address is not requested for a set time period, you will get alerted.</strong> Below are snippets that are ready to be copy/pasted into your own scripts.</p>
+        <p id="pitch-text">
+            Make HTTP requests to the Ping URL at regular intervals.
+            <strong>
+                When the URL is not pinged on time,
+                {% site_name %} will send you an alert.
+            </strong>
+
+            You can monitor any service that can make HTTP requests
+            or send emails.
+        </p>
     </div>
     <div class="col-sm-6 col-sm-pull-6">
-        <h2 id="pitch-subtitle">Here's a unique ping address for you:</h2>
+        <h2 id="pitch-subtitle">
+            {% site_name %} creates unique Ping URLs like this one:
+        </h2>
         <div id="pitch-url">
             <input
                 id="pitch-url-input"
@@ -28,7 +44,6 @@
     </div>
     </div>
 
-
     <div class="row">
         <div class="col-sm-12">
             <ul class="nav nav-tabs" role="tablist">
@@ -90,7 +105,7 @@
                 </div>
                 <div class="tab-pane tab-pane-email" id="email">
                     <p>
-                        As an alternative to HTTP/HTTPS requests,
+                        As an alternative to HTTP and HTTPS requests,
                         you can "ping" this check by sending an
                         email message to
                         <a href="mailto:{{ check.email }}">{{ check.email }}</a>
@@ -125,7 +140,7 @@
 
                 <div class="clearfix">
                     <button type="submit" class="btn btn-lg btn-primary pull-right">
-                        Get Started
+                        Set up my Ping URLs…
                     </button>
                 </div>
             </form>
@@ -402,7 +417,7 @@
 
                         <div class="clearfix">
                             <button type="submit" class="btn btn-lg btn-primary pull-right">
-                                Get Started
+                                Sign up for free
                             </button>
                         </div>
                     </form>
diff --git a/templates/payments/pricing.html b/templates/payments/pricing.html
index 95df2300..d0faa8ad 100644
--- a/templates/payments/pricing.html
+++ b/templates/payments/pricing.html
@@ -3,6 +3,14 @@
 
 {% block title %}Pricing - It's Free! - {% site_name %}{% endblock %}
 
+{% block description %}
+    <meta name="description" content="With the Free plan, you can monitor up to 20 services for free. Paid plans lift the limits significantly and are reasonably priced. Special offer for open source projects.">
+{% endblock %}
+
+{% block keywords %}
+    <meta name="keywords" content="healthchecks, cronitor alternative, dead man's snitch alternative, monitor cron jobs free, free cron monitoring, free cron job, free health checks">
+{% endblock %}
+
 {% block content %}
 
 <!-- Plans -->
