diff --git a/hc/accounts/forms.py b/hc/accounts/forms.py
index 97a714a1..6371c250 100644
--- a/hc/accounts/forms.py
+++ b/hc/accounts/forms.py
@@ -11,7 +11,7 @@ class LowercaseEmailField(forms.EmailField):
 
 
 class EmailPasswordForm(forms.Form):
-    email = LowercaseEmailField()
+    identity = LowercaseEmailField()
     password = forms.CharField(required=False)
 
 
diff --git a/hc/accounts/tests/test_login.py b/hc/accounts/tests/test_login.py
index 649e185c..34dbfc7b 100644
--- a/hc/accounts/tests/test_login.py
+++ b/hc/accounts/tests/test_login.py
@@ -17,7 +17,7 @@ class LoginTestCase(TestCase):
         session["welcome_code"] = str(check.code)
         session.save()
 
-        form = {"email": "alice@example.org"}
+        form = {"identity": "alice@example.org"}
 
         r = self.client.post("/accounts/login/", form)
         assert r.status_code == 302
@@ -47,7 +47,7 @@ class LoginTestCase(TestCase):
         session["welcome_code"] = "00000000-0000-0000-0000-000000000000"
         session.save()
 
-        form = {"email": "alice@example.org"}
+        form = {"identity": "alice@example.org"}
 
         r = self.client.post("/accounts/login/", form)
         assert r.status_code == 302
@@ -62,7 +62,7 @@ class LoginTestCase(TestCase):
 
     @override_settings(REGISTRATION_OPEN=False)
     def test_it_obeys_registration_open(self):
-        form = {"email": "dan@example.org"}
+        form = {"identity": "dan@example.org"}
 
         r = self.client.post("/accounts/login/", form)
         assert r.status_code == 200
@@ -72,7 +72,7 @@ class LoginTestCase(TestCase):
         alice = User(username="alice", email="alice@example.org")
         alice.save()
 
-        form = {"email": "ALICE@EXAMPLE.ORG"}
+        form = {"identity": "ALICE@EXAMPLE.ORG"}
 
         r = self.client.post("/accounts/login/", form)
         assert r.status_code == 302
diff --git a/hc/accounts/views.py b/hc/accounts/views.py
index bf661a33..92ded0b2 100644
--- a/hc/accounts/views.py
+++ b/hc/accounts/views.py
@@ -78,7 +78,7 @@ def login(request, show_password=False):
     if request.method == 'POST':
         form = EmailPasswordForm(request.POST)
         if form.is_valid():
-            email = form.cleaned_data["email"]
+            email = form.cleaned_data["identity"]
             password = form.cleaned_data["password"]
             if len(password):
                 user = authenticate(username=email, password=password)
diff --git a/templates/accounts/login.html b/templates/accounts/login.html
index 3e98bf1b..2578dfa9 100644
--- a/templates/accounts/login.html
+++ b/templates/accounts/login.html
@@ -40,10 +40,9 @@
                         <input
                             type="text"
                             class="form-control"
-                            id="id_email"
-                            name="email"
-                            value="{{ form.email.value|default:"" }}"
-                            placeholder="Email">
+                            name="identity"
+                            value="{{ form.identity.value|default:"" }}"
+                            placeholder="you@example.org">
                     </div>
                 </div>