diff --git a/hc/api/management/commands/sendreports.py b/hc/api/management/commands/sendreports.py
index 0979909e..994cdee9 100644
--- a/hc/api/management/commands/sendreports.py
+++ b/hc/api/management/commands/sendreports.py
@@ -56,6 +56,8 @@ class Command(BaseCommand):
 
             self.stdout.write(self.tmpl % profile.user.email)
             profile.send_report()
+            # Pause before next report to avoid hitting sending quota
+            time.sleep(1)
             sent += 1
 
         return sent