diff --git a/hc/accounts/backends.py b/hc/accounts/backends.py
new file mode 100644
index 00000000..1d07c458
--- /dev/null
+++ b/hc/accounts/backends.py
@@ -0,0 +1,24 @@
+from django.contrib.auth.hashers import check_password
+from django.contrib.auth.models import User
+from hc.accounts.models import Profile
+
+
+# Authenticate against the token in user's profile.
+class ProfileBackend(object):
+
+    def authenticate(self, username=None, token=None):
+        try:
+            profile = Profile.objects.get(user__username=username)
+        except Profile.DoesNotExist:
+            return None
+
+        if not check_password(token, profile.token):
+            return None
+
+        return profile.user
+
+    def get_user(self, user_id):
+        try:
+            return User.objects.get(pk=user_id)
+        except User.DoesNotExist:
+            return None
diff --git a/hc/accounts/migrations/0003_profile_token.py b/hc/accounts/migrations/0003_profile_token.py
new file mode 100644
index 00000000..02f19ca9
--- /dev/null
+++ b/hc/accounts/migrations/0003_profile_token.py
@@ -0,0 +1,20 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.9 on 2016-01-04 20:26
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('accounts', '0002_profile_ping_log_limit'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='profile',
+            name='token',
+            field=models.CharField(blank=True, max_length=128),
+        ),
+    ]
diff --git a/hc/accounts/models.py b/hc/accounts/models.py
index 65cdbcef..cf8274d1 100644
--- a/hc/accounts/models.py
+++ b/hc/accounts/models.py
@@ -1,5 +1,6 @@
 from datetime import timedelta
 from django.conf import settings
+from django.contrib.auth.hashers import make_password
 from django.contrib.auth.models import User
 from django.core import signing
 from django.core.urlresolvers import reverse
@@ -26,9 +27,19 @@ class Profile(models.Model):
     next_report_date = models.DateTimeField(null=True, blank=True)
     reports_allowed = models.BooleanField(default=True)
     ping_log_limit = models.IntegerField(default=100)
+    token = models.CharField(max_length=128, blank=True)
 
     objects = ProfileManager()
 
+    def send_instant_login_link(self):
+        token = str(uuid.uuid4())
+        self.token = make_password(token)
+        self.save()
+
+        path = reverse("hc-check-token", args=[self.user.username, token])
+        ctx = {"login_link": settings.SITE_ROOT + path}
+        emails.login(self.user.email, ctx)
+
     def send_report(self):
         # reset next report date first:
         now = timezone.now()
diff --git a/hc/accounts/views.py b/hc/accounts/views.py
index a92b1833..3eabd3bc 100644
--- a/hc/accounts/views.py
+++ b/hc/accounts/views.py
@@ -1,6 +1,5 @@
 import uuid
 
-from django.conf import settings
 from django.contrib import messages
 from django.contrib.auth import login as auth_login
 from django.contrib.auth import logout as auth_logout
@@ -8,18 +7,17 @@ from django.contrib.auth import authenticate
 from django.contrib.auth.decorators import login_required
 from django.contrib.auth.models import User
 from django.core import signing
-from django.core.urlresolvers import reverse
 from django.http import HttpResponseBadRequest
 from django.shortcuts import redirect, render
 from hc.accounts.forms import EmailForm, ReportSettingsForm
 from hc.accounts.models import Profile
 from hc.api.models import Channel, Check
-from hc.lib import emails
 
 
 def _make_user(email):
     username = str(uuid.uuid4())[:30]
     user = User(username=username, email=email)
+    user.set_unusable_password()
     user.save()
 
     channel = Channel()
@@ -46,18 +44,6 @@ def _associate_demo_check(request, user):
             del request.session["welcome_code"]
 
 
-def _send_login_link(user):
-    token = str(uuid.uuid4())
-    user.set_password(token)
-    user.save()
-
-    login_link = reverse("hc-check-token", args=[user.username, token])
-    login_link = settings.SITE_ROOT + login_link
-    ctx = {"login_link": login_link}
-
-    emails.login(user.email, ctx)
-
-
 def login(request):
     if request.method == 'POST':
         form = EmailForm(request.POST)
@@ -69,12 +55,8 @@ def login(request):
                 user = _make_user(email)
                 _associate_demo_check(request, user)
 
-            # We don't want to reset passwords of staff users :-)
-            if user.is_staff:
-                return HttpResponseBadRequest()
-
-            _send_login_link(user)
-
+            profile = Profile.objects.for_user(user)
+            profile.send_instant_login_link()
             return redirect("hc-login-link-sent")
 
     else:
@@ -99,17 +81,17 @@ def check_token(request, username, token):
         # User is already logged in
         return redirect("hc-checks")
 
-    user = authenticate(username=username, password=token)
-    if user is not None:
-        if user.is_active:
-            # This should get rid of "welcome_code" in session
-            request.session.flush()
+    user = authenticate(username=username, token=token)
+    if user is not None and user.is_active:
+        # This should get rid of "welcome_code" in session
+        request.session.flush()
 
-            user.set_unusable_password()
-            user.save()
-            auth_login(request, user)
+        profile = Profile.objects.for_user(user)
+        profile.token = ""
+        profile.save()
+        auth_login(request, user)
 
-            return redirect("hc-checks")
+        return redirect("hc-checks")
 
     request.session["bad_link"] = True
     return redirect("hc-login")
diff --git a/hc/settings.py b/hc/settings.py
index 0c44bf6f..7779fd42 100644
--- a/hc/settings.py
+++ b/hc/settings.py
@@ -51,6 +51,11 @@ MIDDLEWARE_CLASSES = (
     'django.middleware.security.SecurityMiddleware',
 )
 
+AUTHENTICATION_BACKENDS = (
+    'django.contrib.auth.backends.ModelBackend',
+    'hc.accounts.backends.ProfileBackend'
+)
+
 ROOT_URLCONF = 'hc.urls'
 
 TEMPLATES = [