diff --git a/hc/accounts/views.py b/hc/accounts/views.py
index 1b751537..7b667434 100644
--- a/hc/accounts/views.py
+++ b/hc/accounts/views.py
@@ -10,7 +10,7 @@ from django.shortcuts import redirect, render
 
 from hc.accounts.forms import EmailForm
 from hc.api.models import Channel, Check
-from hc.lib.emails import send
+from hc.lib import emails
 
 
 def _make_user(email):
@@ -51,7 +51,7 @@ def _send_login_link(user):
     login_link = settings.SITE_ROOT + login_link
     ctx = {"login_link": login_link}
 
-    send(user.email, "emails/login", ctx)
+    emails.login(user.email, ctx)
 
 
 def login(request):
diff --git a/hc/api/admin.py b/hc/api/admin.py
index 97caf282..b4fb767a 100644
--- a/hc/api/admin.py
+++ b/hc/api/admin.py
@@ -1,6 +1,6 @@
 from django.contrib import admin
 
-from hc.api.models import Channel, Check, Ping
+from hc.api.models import Channel, Check, Notification, Ping
 
 
 class OwnershipListFilter(admin.SimpleListFilter):
@@ -61,4 +61,32 @@ class PingsAdmin(admin.ModelAdmin):
 @admin.register(Channel)
 class ChannelsAdmin(admin.ModelAdmin):
     list_select_related = ("user", )
-    list_display = ("id", "code", "user", "kind", "value")
+    list_display = ("id", "code", "user", "formatted_kind", "value")
+
+    def formatted_kind(self, obj):
+        if obj.kind == "pd":
+            return "PagerDuty"
+        elif obj.kind == "webhook":
+            return "Webhook"
+        elif obj.kind == "email" and obj.email_verified:
+            return "Email"
+        elif obj.kind == "email" and not obj.email_verified:
+            return "Email (unverified)"
+        else:
+            raise NotImplementedError("Bad channel kind: %s" % obj.kind)
+
+
+@admin.register(Notification)
+class NotificationsAdmin(admin.ModelAdmin):
+    list_select_related = ("owner", "channel")
+    list_display = ("id", "created", "check_status", "check_name",
+                    "channel_kind", "channel_value", "status")
+
+    def check_name(self, obj):
+        return obj.owner.name_then_code()
+
+    def channel_kind(self, obj):
+        return obj.channel.kind
+
+    def channel_value(self, obj):
+        return obj.channel.value
diff --git a/hc/api/management/commands/makechannels.py b/hc/api/management/commands/makechannels.py
new file mode 100644
index 00000000..20d2afa4
--- /dev/null
+++ b/hc/api/management/commands/makechannels.py
@@ -0,0 +1,32 @@
+import sys
+
+from django.core.management.base import BaseCommand
+
+from django.contrib.auth.models import User
+from hc.api.models import Channel, Check
+
+
+def _log(message):
+    sys.stdout.write(message)
+    sys.stdout.flush()
+
+
+class Command(BaseCommand):
+    help = 'Sends UP/DOWN email alerts'
+
+    def handle(self, *args, **options):
+
+        for user in User.objects.all():
+            q = Channel.objects.filter(user=user)
+            q = q.filter(kind="email", email_verified=True, value=user.email)
+            if q.count() > 0:
+                continue
+
+            print("Creating default channel for %s" % user.email)
+            channel = Channel(user=user)
+            channel.kind = "email"
+            channel.value = user.email
+            channel.email_verified = True
+            channel.save()
+
+            channel.checks.add(*Check.objects.filter(user=user))
diff --git a/hc/api/management/commands/sendalerts.py b/hc/api/management/commands/sendalerts.py
index 066578ab..c5ed4dec 100644
--- a/hc/api/management/commands/sendalerts.py
+++ b/hc/api/management/commands/sendalerts.py
@@ -27,7 +27,7 @@ class Command(BaseCommand):
             for check in query:
                 check.status = "down"
 
-                _log("\nSending email about going down for %s\n" % check.code)
+                _log("\nSending notification(s) about going down for %s\n" % check.code)
                 check.send_alert()
                 ticks = 0
 
@@ -42,7 +42,7 @@ class Command(BaseCommand):
             for check in query:
                 check.status = "up"
 
-                _log("\nSending email about going up for %s\n" % check.code)
+                _log("\nSending notification(s) about going up for %s\n" % check.code)
                 check.send_alert()
                 ticks = 0
 
diff --git a/hc/api/migrations/0011_notification.py b/hc/api/migrations/0011_notification.py
new file mode 100644
index 00000000..21a079c4
--- /dev/null
+++ b/hc/api/migrations/0011_notification.py
@@ -0,0 +1,25 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import models, migrations
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('api', '0010_channel'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='Notification',
+            fields=[
+                ('id', models.AutoField(serialize=False, auto_created=True, verbose_name='ID', primary_key=True)),
+                ('check_status', models.CharField(max_length=6)),
+                ('created', models.DateTimeField(auto_now_add=True)),
+                ('status', models.IntegerField(default=0)),
+                ('channel', models.ForeignKey(to='api.Channel')),
+                ('owner', models.ForeignKey(to='api.Check')),
+            ],
+        ),
+    ]
diff --git a/hc/api/models.py b/hc/api/models.py
index acd43b24..71c39584 100644
--- a/hc/api/models.py
+++ b/hc/api/models.py
@@ -1,14 +1,19 @@
 # coding: utf-8
 
 from datetime import timedelta as td
+import hashlib
+import json
 import uuid
 
 from django.conf import settings
+from django.core.urlresolvers import reverse
 from django.contrib.auth.models import User
 from django.db import models
 from django.utils import timezone
+import requests
+
+from hc.lib import emails
 
-from hc.lib.emails import send
 
 STATUSES = (("up", "Up"), ("down", "Down"), ("new", "New"))
 DEFAULT_TIMEOUT = td(days=1)
@@ -31,6 +36,12 @@ class Check(models.Model):
     def __str__(self):
         return "Check(%s)" % self.code
 
+    def name_then_code(self):
+        if self.name:
+            return self.name
+
+        return str(self.code)
+
     def url(self):
         return settings.PING_ENDPOINT + str(self.code)
 
@@ -38,18 +49,12 @@ class Check(models.Model):
         return "%s@%s" % (self.code, settings.PING_EMAIL_DOMAIN)
 
     def send_alert(self):
-        ctx = {
-            "check": self,
-            "checks": self.user.check_set.order_by("created"),
-            "now": timezone.now()
-
-        }
-
-        if self.status in ("up", "down"):
-            send(self.user.email, "emails/alert", ctx)
-        else:
+        if self.status not in ("up", "down"):
             raise NotImplemented("Unexpected status: %s" % self.status)
 
+        for channel in self.channel_set.all():
+            channel.notify(self)
+
     def get_status(self):
         if self.status == "new":
             return "new"
@@ -65,8 +70,9 @@ class Check(models.Model):
         return "down"
 
     def assign_all_channels(self):
-        channels = Channel.objects.filter(user=self.user)
-        self.channel_set.add(*channels)
+        if self.user:
+            channels = Channel.objects.filter(user=self.user)
+            self.channel_set.add(*channels)
 
 
 class Ping(models.Model):
@@ -87,3 +93,62 @@ class Channel(models.Model):
     value = models.CharField(max_length=200, blank=True)
     email_verified = models.BooleanField(default=False)
     checks = models.ManyToManyField(Check)
+
+    def make_token(self):
+        seed = "%s%s" % (self.code, settings.SECRET_KEY)
+        seed = seed.encode("utf8")
+        return hashlib.sha1(seed).hexdigest()
+
+    def send_verify_link(self):
+        args = [self.code, self.make_token()]
+        verify_link = reverse("hc-verify-email", args=args)
+        verify_link = settings.SITE_ROOT + verify_link
+        emails.verify_email(self.value, {"verify_link": verify_link})
+
+    def notify(self, check):
+        n = Notification(owner=check, channel=self)
+        n.check_status = check.status
+
+        if self.kind == "email" and self.email_verified:
+            ctx = {
+                "check": check,
+                "checks": self.user.check_set.order_by("created"),
+                "now": timezone.now()
+            }
+            emails.alert(self.value, ctx)
+            n.save()
+        elif self.kind == "webhook" and self.status == "down":
+            r = requests.get(self.value)
+            n.status = r.status_code
+            n.save()
+        elif self.kind == "pd":
+            if check.status == "down":
+                event_type = "trigger"
+                description = "%s is DOWN" % check.name_then_code()
+            else:
+                event_type = "resolve"
+                description = "%s received a ping and is now UP" % \
+                    check.name_then_code()
+
+            payload = {
+                "service_key": self.value,
+                "incident_key": str(check.code),
+                "event_type": event_type,
+                "description": description,
+                "client": "healthchecks.io",
+                "client_url": settings.SITE_ROOT
+            }
+
+            url = "https://events.pagerduty.com/generic/2010-04-15/create_event.json"
+            r = requests.post(url, data=json.dumps(payload))
+
+            n.status = r.status_code
+            n.save()
+
+
+class Notification(models.Model):
+    owner = models.ForeignKey(Check)
+    check_status = models.CharField(max_length=6)
+    channel = models.ForeignKey(Channel)
+    created = models.DateTimeField(auto_now_add=True)
+    status = models.IntegerField(default=0)
diff --git a/hc/front/urls.py b/hc/front/urls.py
index 01cbd12f..623bf5af 100644
--- a/hc/front/urls.py
+++ b/hc/front/urls.py
@@ -16,4 +16,7 @@ urlpatterns = [
     url(r'^channels/$',                 views.channels, name="hc-channels"),
     url(r'^channels/add/$',             views.add_channel, name="hc-add-channel"),
     url(r'^channels/([\w-]+)/checks/$', views.channel_checks, name="hc-channel-checks"),
+    url(r'^channels/([\w-]+)/verify/([\w-]+)/$',
+        views.verify_email, name="hc-verify-email"),
+
 ]
diff --git a/hc/front/views.py b/hc/front/views.py
index 4d5266b0..0eff3545 100644
--- a/hc/front/views.py
+++ b/hc/front/views.py
@@ -217,6 +217,9 @@ def add_channel(request):
         checks = Check.objects.filter(user=request.user)
         channel.checks.add(*checks)
 
+        if channel.kind == "email":
+            channel.send_verify_link()
+
     return redirect("hc-channels")
 
 
@@ -235,3 +238,14 @@ def channel_checks(request, code):
     }
 
     return render(request, "front/channel_checks.html", ctx)
+
+
+@uuid_or_400
+def verify_email(request, code, token):
+    channel = Channel.objects.get(code=code)
+    if channel.make_token() == token:
+        channel.email_verified = True
+        channel.save()
+        return render(request, "front/verify_email_success.html")
+
+    return render(request, "bad_link.html")
diff --git a/hc/lib/emails.py b/hc/lib/emails.py
index 092c0149..acd76a39 100644
--- a/hc/lib/emails.py
+++ b/hc/lib/emails.py
@@ -1,18 +1,16 @@
-from django.conf import settings
-from django.core.mail import send_mail
-from django.template.loader import render_to_string
+from djmail.template_mail import InlineCSSTemplateMail
 
 
-def send(to, template_directory, ctx):
-    """ Send HTML email using Mandrill.
+def login(to, ctx):
+    o = InlineCSSTemplateMail("login")
+    o.send(to, ctx)
 
-    Expect template_directory to be a path containing
-        - subject.txt
-        - body.html
 
-    """
+def alert(to, ctx):
+    o = InlineCSSTemplateMail("alert")
+    o.send(to, ctx)
 
-    from_email = settings.DEFAULT_FROM_EMAIL
-    subject = render_to_string("%s/subject.txt" % template_directory, ctx)
-    body = render_to_string("%s/body.html" % template_directory, ctx)
-    send_mail(subject, "", from_email, [to], html_message=body)
+
+def verify_email(to, ctx):
+    o = InlineCSSTemplateMail("verify-email")
+    o.send(to, ctx)
diff --git a/hc/settings.py b/hc/settings.py
index 188ab161..7dd7a4ba 100644
--- a/hc/settings.py
+++ b/hc/settings.py
@@ -31,7 +31,7 @@ INSTALLED_APPS = (
     'django.contrib.messages',
     'django.contrib.staticfiles',
     'compressor',
-    'djrill',
+    'djmail',
 
     'hc.accounts',
     'hc.api',
@@ -123,12 +123,9 @@ STATICFILES_FINDERS = (
 )
 COMPRESS_OFFLINE = True
 
-
-EMAIL_BACKEND = "djrill.mail.backends.djrill.DjrillBackend"
+EMAIL_BACKEND = "djmail.backends.default.EmailBackend"
 
 try:
     from local_settings import *
 except ImportError as e:
     warnings.warn("local_settings.py not found, using defaults")
-
-print ("db engine: %s" % DATABASES["default"]["ENGINE"])
\ No newline at end of file
diff --git a/requirements.txt b/requirements.txt
index df6db7ea..b60f573c 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -1,5 +1,7 @@
 Django==1.8.2
 django_compressor
 psycopg2==2.6
-djrill
-pygments
\ No newline at end of file
+djmail
+premailer
+pygments
+requests
\ No newline at end of file
diff --git a/templates/emails/alert/body.html b/templates/emails/alert-body-html.html
similarity index 100%
rename from templates/emails/alert/body.html
rename to templates/emails/alert-body-html.html
diff --git a/templates/emails/alert/subject.txt b/templates/emails/alert-subject.html
similarity index 100%
rename from templates/emails/alert/subject.txt
rename to templates/emails/alert-subject.html
diff --git a/templates/emails/login/body.html b/templates/emails/login-body-html.html
similarity index 100%
rename from templates/emails/login/body.html
rename to templates/emails/login-body-html.html
diff --git a/templates/emails/login/subject.txt b/templates/emails/login-subject.html
similarity index 100%
rename from templates/emails/login/subject.txt
rename to templates/emails/login-subject.html
diff --git a/templates/emails/verify-email-body-html.html b/templates/emails/verify-email-body-html.html
new file mode 100644
index 00000000..f8ba0ffa
--- /dev/null
+++ b/templates/emails/verify-email-body-html.html
@@ -0,0 +1,11 @@
+<p>Hello,</p>
+
+<p>To start receiving healthchecks.io notification to this address,
+please click the link below:</p>
+<p><a href="{{ verify_link }}">{{ verify_link }}</a></p>
+
+<p>
+    --<br />
+    Regards,<br />
+    healthchecks.io
+</p>
diff --git a/templates/emails/verify-email-subject.html b/templates/emails/verify-email-subject.html
new file mode 100644
index 00000000..6c7679a4
--- /dev/null
+++ b/templates/emails/verify-email-subject.html
@@ -0,0 +1 @@
+Verify email address on healthchecks.io
diff --git a/templates/front/verify_email_success.html b/templates/front/verify_email_success.html
new file mode 100644
index 00000000..4a303360
--- /dev/null
+++ b/templates/front/verify_email_success.html
@@ -0,0 +1,19 @@
+{% extends "base.html" %}
+
+{% block content %}
+<div class="row">
+    <div class="col-sm-6 col-sm-offset-3">
+        <div id="login_dialog">
+            <h1>Email Address Verified!</h1>
+            <br />
+            <p>
+                Success! You've verified this email
+                address, and it will now receive
+                healthchecks.io notifications.
+            </p>
+
+        </div>
+    </div>
+</div>
+
+{% endblock %}