# Email As an alternative to HTTP/HTTPS requests, you can "ping" checks by sending email messages to special email addresses. ![Email address for pinging via email](IMG_URL/emails.png) By default, SITE_NAME will consider any email received at the displayed address as a "success" signal. You can also configure SITE_NAME to look for specific keywords in message's subject line to decide if the message is "success" or a "failure" signal. You can set up the keywords in the **Filtering Rules** dialog: ![Setting filtering rules](IMG_URL/filtering_rules.png) ## Use Case: Newsletter Delivery Monitoring Consider a cron job that runs weekly and sends weekly newsletters to a list of email addresses. You have already set up a check to get alerted when your cron job fails to run. But what you ultimately want to check is if **your emails are getting sent and delivered**. The solution: set up another check, and add its email address to your list of recipient email addresses. Set its Period to 1 week. As long as your weekly email script runs correctly, and there are no email delivery issues, SITE_NAME will regularly receive an email, and the check will stay up.